South African rap sensation Blxckie is back with a brand-new track, “South,” as part of Sprite’s global music initiative, Sprite Limelight. Now in its third season, the campaign brings together artists from around the world, with Blxckie joining the lineup alongside big names like Young Miko (Puerto Rico), Fireboy DML (Nigeria), XAMÃ (Brazil), Lay Zhang (China), Doechii (U.S.), and Mahalia (U.K.).
Produced by Grammy-nominated duo Take A Daytrip, “South” was built around a core concept that the producers created as music directors for this season. Each artist was given full creative freedom to reinterpret the hook in their own style, sharing how they stay cool under the pressure of life’s challenges. Blxckie’s contribution highlights his unique ability to craft catchy hooks and lyrical flows that reflect on overcoming adversity.
The music video for “South” features a mix of real-time footage and throwbacks, giving fans a glimpse into Blxckie’s rise to success and how he’s navigated his journey in the music industry.
Riding the wave of his major label debut EP, see u soon, Blxckie’s star is on the rise. His 2024 has been packed with achievements, including a nomination for ‘Best International Flow’ at the 2024 BET Hip Hop Awards.
Adding to the excitement, Blxckie is gearing up for his first-ever headlining U.S. tour. The “see u soon tour” is set to hit Los Angeles on November 24, followed by Brooklyn on November 26, and a final stop in Toronto on November 27.
With no signs of slowing down, Blxckie is quickly positioning himself for a mainstream breakthrough. Stream “South” now, and keep your eyes on this South African talent as he continues to make waves globally.
