Award-winning wine brand IBest Wines, founded by entrepreneur Ingrid Best, has reached a major milestone with its debut in Big Five Duty Free at O.R. Tambo International Airport in Johannesburg, the largest airport on the African continent.
The placement marks the brand’s first global Duty Free presence, positioning IBest Wines at one of Africa’s most important international travel hubs, where thousands of travelers from around the world pass through each day.
The milestone builds on the brand’s growing visibility in the global travel space. IBest Wines has already reached international premium travelers through its placement on American Airlines International Flagship First, bringing the brand into curated luxury experiences across global routes.
At the same time, the brand is expanding its presence within South Africa through a partnership with Norman Goodfellows, one of the country’s leading premium wine and spirits distributors and retailers.
For Ingrid Best, the moment represents more than a commercial achievement, it reflects a broader vision of building a brand that sits at the crossroads of wine, travel, art, and culture.
“As someone who has been passionate about highlighting travel to South Africa, it’s incredibly meaningful to see IBest Wines available in Big Five Duty Free at O.R. Tambo International Airport, the largest airport on the African continent,” Best said.
“I’m honored for the brand to be among the wines representing South Africa in a place where travelers from around the world pass through every day. South Africa has long been a place of inspiration for me, and it means a great deal to see the brand now be part of that journey.”
With its growing presence in international travel and premium retail environments, IBest Wines continues to position itself as a global lifestyle brand, moving through the worlds of culture, travel, and luxury the same way modern culture itself moves, across borders.
