In 2024, the worlds of football and fashion continued to collide like never before. With footballers not just dominating on the pitch but also making waves in the fashion world, it’s clear that the beautiful game is about more than just scoring goals these days. From strutting down runways to sitting front row at fashion shows, the new breed of footballer is as much about style as they are about their sporting prowess. It’s no longer rare to see star athletes in high-end designer pieces, influencing trends and wearing their collaborations as part of their personal brand. Players like David Beckham, Thierry Henry, Jules Koundé, and Hector Bellerín have long been known for their on-field brilliance and their impeccable taste off it.
And in 2024, as football continues to reign as the most beloved sport across continents, it’s no surprise that fashion brands are eager to partner with players who have both international appeal and a sense of style that speaks to global audiences. The trend of footballers becoming fashion icons shows no sign of slowing down, and one of the latest players to step into this cross-cultural space is Ghanaian international Kojo Kingsley Schindler.
Kojo, who currently plays as a midfielder for the Turkish club Samsunspor, is no stranger to the spotlight. A fully capped member of the Ghanaian national team, Kojo is known for his smooth footwork on the field, but now, he’s adding a fresh layer to his persona by teaming up with the iconic Dutch fashion brand Daily Paper. The collaboration couldn’t be more fitting: Daily Paper, which has been championing African culture since its inception in 2012, has become a global symbol of high-end fashion fused with heritage. Known for its luxurious fabrics and culturally rich designs, Daily Paper has built a reputation as one of the leading fashion houses that celebrates African identity, both on the continent and within the diaspora.
The partnership between Kojo and Daily Paper feels like a natural evolution for both parties. The brand, with its dedication to showcasing African culture through its designs, has found an ideal partner in Kojo, who not only represents the spirit of African football but also carries the weight of his heritage on his shoulders.
Since its founding, Daily Paper has continuously blurred the lines between fashion, culture, and activism, producing collections that not only reflect African craftsmanship but also push the boundaries of modern streetwear. Kojo’s partnership with Daily Paper follows a string of successful collaborations with other influential figures such as Jeremie Frimpong, Israel Adesanya, and Tyla. These collaborations have proven that Daily Paper’s designs resonate far beyond the catwalks—they speak directly to the heart of a global community.
We caught up with Kojo Kingsley Schindler to chat about his collaboration with Daily Paper, the fusion of football and fashion, and what this partnership means for him both personally and professionally.
Rolling Stone Africa: Kojo, it’s great to sit down with you. You’re known for your football skills, but now you’re stepping into the fashion world with this new collaboration with Daily Paper. How did this partnership come about?
Kojo Kingsley Schindler: It’s an exciting journey for me. Daily Paper has always stood for something I believe in—representing African culture on a global stage. When they reached out to me, I felt it was the perfect fit. As a footballer, I’m proud to wear my heritage on my sleeve, and this collaboration gives me an opportunity to blend that pride with style in a way that speaks to both my roots and the culture I’m a part of.
Rolling Stone Africa: What do you think this collaboration says about the future of footballers and fashion? We’re seeing more athletes embrace their personal style outside of the game.
Kojo Kingsley Schindler: I think it’s an exciting time for athletes in general. Footballers are becoming more than just players; we have platforms, we have voices, and we have a global reach. Fashion has always been a powerful form of expression, and for me, it’s a way to tell my story. This collaboration with Daily Paper isn’t just about clothes—it’s about embracing culture, telling a narrative, and showing that footballers can be multifaceted. We have the ability to influence the fashion world, just like we do on the field.
Rolling Stone Africa: Daily Paper has made a name for itself by blending African culture with high-end design. How do you see yourself contributing to that narrative?
Kojo Kingsley Schindler: I’ve always believed that culture is powerful, and it’s important to celebrate where you come from. Daily Paper has done an amazing job of elevating African culture through their designs. For me, this collaboration is about adding my voice to that conversation. Whether it’s through football or fashion, the goal is to show that African culture is not just important—it’s globally influential.
With both football and fashion continuing to evolve, athletes like Kojo Kingsley Schindler are helping to redefine what it means to be a modern icon. Whether it’s in the stadium or on the streets, the fusion of sport and style is only getting started.
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