There’s something magnetic about Bxfrox; a quiet confidence in its craftsmanship. A deliberate grace in its silhouettes. A rhythm that feels both intimate and unshakably bold, like a love letter to the modern African woman written in silk, satin, and self-assurance.
Behind the brand is Braxie, born Braeyilagh Toby, a woman who didn’t simply enter fashion, she reshaped it for herself. From her background in computer engineering to her rise as one of Nigeria’s distinct voices in design, her story is one of discipline meeting destiny.
Eight years ago, she began with fabric and faith, designing pieces that would later become recognizable for their impeccable quality, their detail, and their identity. Today, Bxfrox stands as a symbol of Nigerian excellence: elegant yet wearable, artistic yet grounded in purpose.
Bxfrox isn’t just about clothing, it’s about the confidence of a woman who knows who she is.
ROLLING STONE AFRICA x BXFROX
RSA: I wanted you to tell us a little bit about yourself. Who is Braxie?
Braxie: Hi! My actual name is Braeyilagh Toby. I’m Nigerian, from Delta State. I’m married with two children and have been in the fashion industry for about eight years.
I actually studied Computer Engineering, but I chose to focus fully on fashion — that’s where my heart truly is.
FROM ENGINEERING TO ELEGANCE
RSA: So what drew you to fashion?
Braxie: I’ve always loved fashion. Even as a little girl, I enjoyed dressing up and expressing myself through clothes. At first, I wanted to be a model, but I wasn’t getting the satisfaction I was looking for.
My mother was a fashion designer — creative, passionate, and always surrounded by fabrics and sewing machines. That’s really where it began for me. I grew up watching her create beauty from nothing, and over time, I developed the same eye for detail and design.
PASSION OVER PREDICTION
RSA: You studied computer engineering, which shows incredible versatility. In a society where people often value only traditional career paths like medicine or law, what advice would you give young women who, like you, discover their true passion elsewhere?
Braxie: Follow your passion — even when it’s difficult. My journey wasn’t easy. I worked in logistics as an administrative head while learning fashion and raising my kids.
But I never gave up. You have to stay focused, stay disciplined, and trust that hard work will eventually pay off. The road might be long, but passion has a way of guiding you exactly where you belong.
CHALLENGES AND CRAFT
RSA: What are some of the obstacles you’ve faced as a fashion designer in Nigeria?
Braxie: One of the biggest challenges is finding skilled tailors who can interpret my vision correctly. I’m very particular about structure, fit, and finishing, so I need a team that understands the language of quality.
Sourcing materials is another challenge — especially in the quantities and quality I want. It takes extra effort to maintain consistency and precision, but those details are what make Bxfrox what it is.
CREATING A SIGNATURE IDENTITY
RSA: Nigeria is globally recognized for its creativity, especially in fashion. How do you ensure your designs remain unique and true to your identity?
Braxie: I stay true to myself. I don’t copy; I create from within. My inspiration often comes from how I want women to feel. I design pieces that reflect my personal style — feminine, strong, and timeless.
I believe when you design from authenticity, people recognize it. That’s what keeps Bxfrox distinct.
THE WOMAN IN BXFROX
RSA: As a woman designing for women, how do you want your clients to feel when they wear your pieces?
Braxie: I want them to feel confident, elegant, and comfortable. Comfort is a form of luxury — it allows you to move freely, to own your presence.
My designs are meant to be timeless — pieces you can wear more than once, and each time feel just as beautiful and empowered as the first.
NIGERIA’S CREATIVE REVOLUTION
RSA: We just wrapped Lagos Fashion Week, and Nigerian fashion is getting unprecedented global attention. How does your brand contribute to this new era of Nigerian luxury?
Braxie: For me, it starts with quality and consistency. We make sure every piece is crafted to perfection so our clients feel proud to own a Bxfrox design.
We’ve had people from all over the world reach out after seeing our pieces online — that tells me the work is resonating. It’s not just fashion; it’s a representation of who we are as Nigerians and what we can create.
THE FUTURE OF BXFROX
RSA: What’s next for your brand? Any goals or collaborations you’re excited about?
Braxie: I’d love to showcase at international fashion weeks — London, Milan, or Paris — and expand our stockists globally. I want people to access our pieces easily, no matter where they are.
That’s the next step — taking Bxfrox to the world stage while keeping our essence intact.
STYLE ICONS
RSA: If you could dress three people in the world, who would they be and why?
Braxie: Definitely Beyoncé — she’s hardworking, confident, and passionate. She brings any outfit to life.
I’d also love to dress Rihanna — she’s fearless and endlessly creative.
And Ciara — she’s stunning, elegant, and her sense of style aligns perfectly with the Bxfrox woman.
THE FUTURE OF AFRICAN FASHION
RSA: Finally, in your opinion, what is the future of African fashion?
Braxie: The future is incredibly bright. Africa — and especially Nigeria — is full of gifted, passionate designers. The industry is evolving fast, and the world is finally paying attention.
I believe this is just the beginning. The best of African fashion is yet to come.
In a landscape where trends come and go, Bxfrox stands for something timeless, a dedication to craftsmanship, elegance, and authenticity.
Through every stitch, Braxie weaves her story: that of a woman who dared to dream beyond limits, who found her voice in fabric, and who continues to redefine what Nigerian luxury looks like.
Bxfrox isn’t just a brand; it’s a movement stitched in confidence, quality, and quiet power.
