Gabriel Moses and Pharrell Williams are turning heads again, this time with a short film that’s set to redefine how we view West African culture. Their latest project, All Day I Dream About Sport, is more than just a visual feast—it’s a cultural exploration, dropping this autumn and set in the vibrant streets of Dakar, Senegal.
Moses, a photographer and visual artist known for his innovative work in luxury fashion and his own short films, is taking his unique vision to new heights with this collaboration. Partnering with Pharrell, who’s no stranger to pushing creative boundaries, the film explores the rich tapestry of West African life through a dynamic lens. It’s a celebration of sports, culture and human connection, all intertwined in a narrative that’s as compelling as it is visually stunning.
The film’s setting in Dakar is integral to the story; Moses and Pharrell dive deep into the essence of West African culture, using the city’s vibrant energy to reflect broader themes of life, sports, and the cyclical nature of existence. It’s a poignant nod to the region’s agricultural rhythms and cultural vibrancy, mirrored in the film’s narrative and supported by three original tracks from Pharrell.
For Moses, All Day I Dream About Sport represents another chapter in his ongoing journey to shape contemporary culture. His previous work has already made waves, but this project signifies a deeper engagement with cultural storytelling. Pharrell’s involvement, meanwhile, adds a layer of star power and creative insight, blending Moses’ artistic vision with Pharrell’s genre-defying touch.
By focusing on West African culture, Moses and Pharrell are not only celebrating a rich and diverse heritage but also pushing the boundaries of how such stories are told on a global stage. The film is poised to make an impact, offering a fresh perspective that’s both intimate and expansive.
As autumn approaches, keep an eye out for All Day I Dream About Sport. This isn’t just a film—it’s a cultural event, a celebration of human connection, and a testament to the creative synergy between Gabriel Moses and Pharrell Williams. Their latest offering promises to leave a lasting impression and redefine how we see and understand West African culture at large. Watch the trailer below.
© Copyright Rolling Stone Africa 2024. Rolling Stone Africa is published by Mwankom Group Ltd under license from Rolling Stone, LLC, a subsidiary of Penske Media Corporation.
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
By registering for our sites and services, you agree to our Terms of Service (including, as applicable, the mandatory arbitration and class action waiver provisions) and our Privacy Policy.
We use vendors that may also process your information to help provide our services.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
