Letter from the CEO

With Rolling Stone’s unparalleled legacy as the foremost authority in music and popular
culture spanning over 55 years, it feels only natural for us to extend our voice to Africa.
Through our global media-tech company MWANKOM focusing on all elements of Afro
Culture we are collaborating closely with Gus and his team based in the US, we are thrilled
to announce the establishment of Rolling Stone Africa.

In today’s global landscape, Afro Culture commands a significant share of popular culture
consumption, with a remarkable 70% originating from Nigerian talents. Witnessing this
phenomenon first-hand is truly inspiring, and it is this cultural dynamism that has led us to
open multiple offices in key locations across Africa, including Tanzania in East-Africa.
Our mission is clear: to drive African culture to new heights, transcending borders and
captivating audiences worldwide.

A recent revelation from The African Youth Survey 2022 has underscored the pressing need
for optimism among the continent’s youth, who constitute 70% of the population. As
stewards of media influence, we have embarked on a journey to shape a narrative that
authentically represents our market – both Africa and its diaspora. Acknowledging the
prevailing sense of disillusionment among young people underscores the urgency of our
mission. We firmly believe that the stories of Africa must be told by its inspired youth, as
they possess the unique perspective necessary to capture its essence. The time for action is
now and it begins with harnessing the power of the Rolling Stone brand alongside a talented
team representative of Africa.

Together, we will propel “ Made In Africa “ to global acclaim. On behalf of Rolling Stone
Africa, we extend our heartfelt gratitude for your invaluable contribution to fostering
opportunities between Africa and the rest of the world.

Warm Regards,
David Romuald “DR” Bellegarde-Smeralda
CEO, Rolling Stone Africa