As well as Ethiopians based in Addis building the groundwork, diasporans have mobilised during key holiday periods, too, such as Boston-based marketeer and promoter Jonathan Bekele, who runs World Afrika, an event which focuses on African music across the States. Bekele has thrown parties and events with artists such as Burna Boy, Odumodublvck and Uncle Waffles. World Afrika, like many second-generation immigrants, goes back home to Addis during the Christmas period; many Ethiopians go back to visit their families ahead of the Ethiopian Orthodox New Year in early January.
From the Margins to the Main Stage: What Bad Bunny’s Journey Really Tells Us
In 2016, Bad Bunny was bagging groceries in Puerto Rico. That detail has now become almost mythical, repeated as shorthand for “overnight success.” But myths
