South African musical polymath ANATII has forged an unprecedented partnership with Gamma’s, the cutting-edge music and media company founded by Larry Jackson and Ike Youssef. This record-breaking distribution deal underscores Gamma’s commitment to showcasing Africa’s creative powerhouse while cementing ANATII’s status as a global trailblazer. With his upcoming album, BOOM SZN, slated for release on December 13, 2024, the collaboration promises to amplify African artistry like never before.
ANATII’s career is a masterclass in innovation and boundary-pushing. From his Grammy-winning songwriting on Beyoncé’s Brown Skin Girl to collaborations with international heavyweights like Tiwa Savage and Busta Rhymes, ANATII is celebrated for his ability to blend genres. His sound fuses hip-hop, Afrobeat, and spiritual elements, creating music that resonates both locally and globally. This deal with Gamma marks a significant evolution in his journey, one that he describes as pivotal for African music’s global impact.
“This partnership is a momentous step forward,” ANATII shares. “Gamma’s media and technology expertise align perfectly with my vision to showcase the depth and power of African creativity on the global stage.”
Gamma, since its inception in 2023, has built a reputation for breaking industry norms and empowering artists through innovative technology. Their artist-first approach is powered by platforms like Vydia, which facilitates over 10,000 releases monthly, helping talent like ANATII connect with global audiences. Sipho Dlamini, Gamma’s President and MD for Africa and the Middle East, views the deal as a cultural movement.
“ANATII is a once-in-a-generation talent,” Dlamini notes. “His music transcends borders and speaks to both the heart of Africa and the world stage. This partnership reflects Gamma’s mission to push culture forward.”
As ANATII’s creative vision expands, so too does Gamma’s reach in Africa, where the company has quickly become a dominant force. With offices in Johannesburg and Lagos, Gamma aims to elevate African talent while fostering collaborations that spotlight the continent’s unique artistic voice.
Fans of ANATII can expect a surge of new projects, including international tours, exclusive releases, and cross-media collaborations that push the boundaries of music and storytelling. The upcoming album, BOOM SZN, is already generating buzz, promising to deliver ANATII’s signature genre-defying sound infused with cutting-edge production.
This partnership isn’t just about music; it’s a cultural shift. By combining ANATII’s innovative artistry with Gamma’s visionary approach, the collaboration sets a new standard for how African talent is represented and celebrated worldwide. As Gamma continues to disrupt traditional music industry models, its alliance with ANATII is a bold declaration of the transformative power of African creativity.
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