M.A.D Solutions, TikTok Set To Unlock Global Earning Potential For African Artists With New Partnership

M.A.D Solutions continues to expand its presence globally,

Africa’s leading music distribution and service provider, M.A.D Solutions, has announced a new comprehensive licensing agreement encompassing TikTok, CapCut and the TikTok Commercial Music Library (CML).

Since its establishment in 2017, M.A.D Solutions has positioned itself as a key player in the amplification of African talent on the global stage through innovative and forward-thinking distribution strategies for artists such as Flavour, Simi, P-Square, Runtown and Phyno. By integrating with TikTok’s ecosystem, M.A.D Solutions’ artists will gain access to commercial opportunities from branded content campaigns. The CML is utilised by over 70 million global brands such as Coca-Cola, Diageo, Bose, Dove, ESPN, IKEA and Walmart, allowing for seamless monetisation through music usage in advertisements, challenges and viral trends.

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