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African leading music distribution and service provider, M.A.D Solutions, has announced a new comprehensive licensing agreement encompassing TikTok, CapCut and the TikTok Commercial Music Library (CML).
Since its establishment in 2017, M.A.D Solutions has positioned itself as a key player in the amplification of African talent on the global stage through innovative and forward-thinking distribution strategies for artists such as Flavour, Simi, P-Square, Runtown, and Phyno. By integrating with TikTok’s ecosystem, M.A.D Solutions’ artists will gain access to commercial opportunities from branded content campaigns. The CML is utilised by over 70 million global brands such as Coca-Cola, Diageo, Bose, Dove, ESPN, IKEA, Walmart, allowing for seamless monetization through music usage in advertisements, challenges, and viral trends.
“This partnership with TikTok aligns perfectly with our mission to bridge the gap between
African talent and global markets,” said Bugwu Aneto-Okeke, Founder and CEO of M.A.D
Solutions. “TikTok has revolutionised music discovery, becoming a vital platform for exposure
and revenue generation. Our partnership ensures that artistes under our banner are
strategically positioned to benefit from its immense potential. This collaboration is not just
about visibility—it’s about creating new financial opportunities for our artistes,” added
Bugwu Aneto-Okeke. “We are committed to optimising artiste revenue while amplifying
African culture across the globe.”
