Afro-fusion artist The Therapist is no stranger to pushing boundaries, and his latest release, “Informate (FYI),” proves his knack for channeling both romance and flair through his music. Bursting onto the global Afrobeats scene in 2020 with his hit single “Knack,” The Therapist established himself as an artist unafraid to blur genre lines. His sound, bold and genre-bending, speaks to an Afrobeat spirit that resonates far beyond borders. With millions of streams and a massive social following, he’s already leaving an indelible mark on the international stage.
Born Jacob Evangelista, The Therapist discovered his passion for music during his teenage years. His wide-ranging musical influences, combined with his African heritage, became the foundation for a sound as unique as it is inventive. Blending vibrant Afrobeat rhythms with the echoes of global contemporary music, he creates a rich, sonically diverse experience that feels innovative yet timeless. His rise from promising newcomer to a certified hitmaker with tracks like “Knack” — which amassed over 10 million streams — marks him as one of Afrobeats’ most intriguing new voices.
With “Informate (FYI),” produced by Magicsticks, The Therapist takes his sound to new heights. The track is a lively yet introspective Afrobeats banger that wraps infectious rhythms around reflective lyrics. Opening with crisp percussion and layered synths, it immediately pulls listeners into its buoyant, immersive groove. The Therapist’s vocal delivery balances smoothness with emotional depth, touching on themes of connection and open communication. The catchy chorus is undeniable, layering a danceable beat with an understated, romantic undertone that’s as much about feeling as it is about moving. It’s the kind of track that reverberates equally well on the dance floor as it does in a quiet moment of personal reflection.
The song’s visual counterpart, directed by Saliu Ayomide, brings this energy to life with a polished, urban vibe. The music video is a visual feast — vibrant color palettes, high-contrast lighting, and dynamic camera work all amplify the song’s rhythm. Each scene captures The Therapist’s magnetic presence, framing him against stylish backdrops and fluid choreography that highlight the song’s infectious pulse. Ayomide’s direction feels celebratory, showcasing Afrobeats as both an individual expression and a communal experience. The video’s slick edits and stylish fashion choices embody the genre’s essence of joy and connection, making “Informate (FYI)” not just a song, but a statement of Afrobeats’ cultural vitality.
