Gabriel Moses and Pharrell Williams are turning heads again, this time with a short film that’s set to redefine how we view West African culture. Their latest project, All Day I Dream About Sport, is more than just a visual feast—it’s a cultural exploration, dropping this autumn and set in the vibrant streets of Dakar, Senegal.

Moses, a photographer and visual artist known for his innovative work in luxury fashion and his own short films, is taking his unique vision to new heights with this collaboration. Partnering with Pharrell, who’s no stranger to pushing creative boundaries, the film explores the rich tapestry of West African life through a dynamic lens. It’s a celebration of sports, culture and human connection, all intertwined in a narrative that’s as compelling as it is visually stunning.

The film’s setting in Dakar is integral to the story; Moses and Pharrell dive deep into the essence of West African culture, using the city’s vibrant energy to reflect broader themes of life, sports, and the cyclical nature of existence. It’s a poignant nod to the region’s agricultural rhythms and cultural vibrancy, mirrored in the film’s narrative and supported by three original tracks from Pharrell.