Fresh off the success of his sophomore album Loyal to the Plug: Life & Time of Don Kilograms, award-winning rapper 25K has unveiled the music video for his latest single, “Something Special.” The heartfelt track, featuring Marcus Havery and Lucille Slade, dives deep into the sacrifices and challenges that come with pursuing a dream while trying to maintain meaningful relationships.
“‘Something Special’ is about how chasing your dreams can impact your love life,” 25K shared with Rolling Stone Africa. “In the verses, I open up about how my passion for music affects my relationships, while also expressing my desire to build a future with that person. Marcus Havery ties it all together on the chorus, highlighting the beauty of this love, and Lucille Slade adds depth with her harmonies. It’s an apology, a love letter, and a reminder that anyone chasing big dreams can relate.”
The song offers an introspective look at 25K’s journey. The track pairs soulful melodies and vulnerable lyrics, reflecting the delicate balance between ambition and love.“Something Special” captures the emotional conflict of chasing success while grappling with the unintended toll it takes on personal connections. In this poignant single, 25K opens up about how his relentless dedication to his craft sometimes leaves loved ones feeling overlooked. The chorus, delivered powerfully by Marcus Havery, highlights the song’s theme: the desire to cherish a rare and enduring love, even amid the chaos. Lucille Slade’s backing vocals add a tender, feminine energy, amplifying the song’s emotional weight.
Set in a smoky jazz club, the music video oozes atmosphere. Dimmed lights, vintage decor, and smooth jazz riffs create an intimate vibe that perfectly complements the song’s raw emotion. 25K takes center stage, serenading his co-star in a series of tender moments that radiate connection and longing.
For those navigating the highs and lows of ambition while holding on to love, “Something Special” is a resonant anthem. With its soul-stirring vocals, candid storytelling, and cinematic visuals, 25K once again proves why he’s one of the most compelling voices in the game.
