Fresh off the success of his sophomore album, Loyal To The Plug: Life & Time Of Don Kilograms, award-winning South African rapper 25K has unveiled the music video for one of the album’s highlights, “Something Special”. The heartfelt track, featuring Marcus Havery and Lucille Slade, dives deep into the sacrifices and challenges that come with pursuing a dream while trying to maintain meaningful relationships.
“‘Something Special’ is about how chasing your dreams can impact your love life,” 25K shared with Rolling Stone Africa. “In the verses, I open up about how my passion for music affects my relationships, while also expressing my desire to build a future with that person. Marcus Havery ties it all together on the chorus, highlighting the beauty of this love, and Lucille Slade adds depth with her harmonies. It’s an apology, a love letter, and a reminder that anyone chasing big dreams can relate.”
“Something Special” offers an introspective look at 25K’s journey; paring soulful melodies with vulnerable lyrics, reflecting the delicate balance between ambition and love, the song captures the emotional conflict of chasing success while grappling with the unintended toll it takes on personal connections.
For those navigating the highs and lows of ambition while holding on to love, “Something Special” is a resonant anthem. With its soul-stirring vocals, candid storytelling and cinematic visuals, 25K once again proves why he’s one of the most compelling voices in the game right now.
Peep the visuals above and tap into Loyal To The Plug: Life & Time Of Don Kilograms below.
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